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For example, here’s share of voice in the airline industry: Share of Voice in the airline industry Image from Search Engine Magazine You can also see which platforms are most commonly used to discuss your brand, and what topics are discussed the most. This information is critical in developing your future social media strategy. Of course, there are many other key metrics you can track, but we’ve covered the main ones in this section. Next, let’s talk about the benefits of using social media analytics.

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Why should you use social media analytics? If India Telegram Data you are still on the fence about using social media analytics in your business, here are some reasons why you should consider using it: You can evaluate the performance of your marketing campaigns If you want to take your marketing strategy to the next level, it is necessary to analyze your current Marketing campaign performance. By tracking your engagement, impressions, and other important metrics, you can identify areas of your campaign that need improvement. For example, if you notice low engagement rates on a particular post, you may want to reconsider the type of content you post or revise your targeting strategy.

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You can analyze your audience Social media analytics can help you analyze your audience. With advanced social media analytics tools, you can view Mexico Email List the most active users on each social platform. This information can help you understand what content is most popular with your audience and what types of emotions resonate with them. You can also use social media analytics to identify your most valuable followers with large fan bases.

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