Throughout 2020, you’ve probably heard about Zoom, participated in a meeting on the platform, or even organized an event there, right? Zoom was the video conferencing platform that grew the most during the pandemic! Now let’s see how the tool works and how to use it in your company.
Camila Casarotto
Mar 12, 21 | 13 min read
zoom
Reading time: 11 minutes
Zoom is a software for video conferencing and remote meetings that became very popular during the coronavirus pandemic. In this article we will see how this tool works and how you can use it in business meetings or in your company’s Digital Marketing .
In the process of digital transformation of companies, boosted by the coronavirus pandemic, remote work has become a primary option. If many companies were still reluctant to adopt home-office, 2020 made it an unavoidable reality.
This fact opened up a whole range of options and innovations
because you can’t work remotely without communication and integration tools between teams, right?
That’s why Zoom has grown exponentially marshall islands email list 100000 contact leads during the pandemic, as the platform allows for remote meetings, webinars, classes, and presentations, with numerous resources for presenters and participants.
That’s why we bring you a complete guide to Zoom, so you know how to use the tool and how it can be useful in your day-to-day work and in your company’s marketing activities.
Next, we will tell you:
What is Zoom?
What is Zoom for?
How does the platform work?
How much does it cost to use Zoom?
What are the pros and cons?
How to use Zoom?
Keep reading!
What is Zoom?
Zoom is a cloud-based video conferencing, online meeting, and group messaging platform. The tool offers an excellent audio, video, and screen sharing experience over the Internet for both desktop and mobile users.
Zoom’s mission is to make video communications simple. To do so, it offers numerous resources for hosts and participants, as well as integrations with business tools.
Founded in 2011 and launched in 2013, Zoom got its big boost in 2020, the year in which the pandemic accelerated the adoption of home-office, given the need for social distancing. In December 2019, Zoom had around 10 million users who held meetings daily; in March 2020, it already had 200 million .
Today the company has a headquarters in San Jose, California (USA) and offices in several countries. The platform’s clients include several brands and institutions such as:
screen sharing,
Some companies also take advantage of meetings
to hold informal get-togethers, such as a happy hour or a celebration, which are important for generating integration between employees. This applies to the exceptional period of the pandemic, but also to global teams, for example.
Classes
Zoom is also widely used in education. Educational institutions can use the platform to stream live classes, with security features and restrictions to give the teacher control over the broadcast.
For companies, it is possible to consider how to price your services correctly in 2024 training for employees or courses for external audiences, in order to educate clients and consumers.
Webinars
Webinars are live broadcasts used in Digital Marketing strategy to educate and engage the public. On Zoom, you can conduct webinars with lectures, interviews, tutorials, Q&As, product launches, among other types.
To present content, companies can invite their own employees to speak on topics in their area of expertise, bring in guest experts on a given topic, or form co-marketing partnerships with other brands.
Often, registering for the webinar is a way to america email list collect data from participants and nurture them via email in an inbound marketing strategy.