Product Experience is a fundamental concept to attract, delight and retain the modern consumer. Check out this article to learn what Product Experience is, its importance, what you should consider when using this strategy and how brands put it into practice.
Rock Content Editor
Feb 3, 21 | 8 min read
product experience
Reading time: 7 minutes
Developing digital experiences that please consumers is one of the main concerns of any Digital Marketing director and professional .
The idea is to provide the audience with experiences that are tailored to their characteristics and needs, motivating them to move towards the purchasing decision. Today, especially in the SaaS market , part of this journey takes place in the product itself.
The way the consumer experiences their first
contact with the product is crucial to their long-term relationship with the company . If they are satisfied, they will be more likely to purchase your solutions and become a loyal customer .
Given the importance of this issue, investing in Product Experience (PX) strategies has become essential.
However, in order to implement list of mauritania consumer email these ideas, it is necessary to consider several factors in order to develop proven practices and techniques with real impact.
Are you interested in learning more about the topic? In this text we will explain:
What is Product Experience?
Why is it important?
Why should you consider using this strategy?
How are other brands using PX?
What is Product Experience?
The idea of product experience arises as a response to the needs and demands of modern consumers.
Digital transformation , which has incorporated the Internet as one of the main channels of the customer journey , has placed the public in a privileged position within the market hierarchy.
With access to information and a wide range of possibilities, the 4.0 consumer, as defined by Philip Kotler, prefers brands that offer the best experiences.
That is why the most effective marketing efforts are those that manage to engage this new audience, creating a positive feeling that positions the brand at the top of the customer’s mind.
To achieve this goal, it is necessary to offer complete user experiences , delighting the audience from the first interaction .
Product Experience is one of the subsets of the user
experience department. Its goal is to improve the part of the consumer journey that takes place within the product.
It is a concept already widely explored in the how to set attractive prices for your services: learn 10 winning tactics world of advertising, especially to add value to brands and products.
Let’s take as an example some of the most successful companies in the world, such as Apple and Adidas. What do they have in common? Besides a lot of money, they also have an extremely loyal audience, who is willing to pay more for the products offered by them, rather than buy similar products from the competition, even at lower prices.
To reach this level, these companies have adopted an approach that focuses on selling the experience, not the product itself.
Of course, much of this process takes place outside the PX sphere: brand strategies, paid advertising, and so on.
However, if the product does not offer an excellent experience, the entire strategy goes downhill. In other words, Apple and Adidas products, going back to the dy leads previous example, must be as good and attractive as their advertising campaigns make them seem.