Digital Marketing, also known as Digital Marketing, is the set of activities that a company (or person) executes online with the aim of attracting new business, creating relationships and developing a brand identity. Its strategies include SEO, Inbound Marketing and Content Marketing.
Vitor Pecanha
Jan 10, 21 | 40 min read
We tell you what a Digital Marketing strategy is and how to take advantage of it
Reading time: 32 minutes
The concept of Digital Marketing may seem very clear, but at the same time, it is very subjective.
How can we understand such a wide-ranging topic? Does any action on the Internet by my company characterize Digital Marketing? What are the best strategies? How can we extract the maximum potential from these actions?
There is no doubt about the usefulness and growth of digital marketing in the coming years, and many people already know it.
And you? Are you ready to discover this whole universe?
If your answer is “Yes”, we created this comprehensive content so that you understand exactly what Digital Marketing is, its main benefits, the strategies used and how your company can take advantage of it.
In this article you will learn:
It is one of the main ways available for companies to communicate with the public in a direct, personalized and timely manner.
Philip Kotler is considered the father of list of norfolk island consumer email Marketing , and defines it as “The social process through which people and groups of people satisfy desires and needs with the creation, offer and free negotiation of products and services of value with others.”
However, the ways to make that happen change almost daily.
That is why it is impossible to talk about marketing today without ignoring the fact that more than half of the world’s population has access to the Internet and that by 2021 there will be 2.3 billion digital consumers.
This explains why Digital Marketing is the most prominent way of doing and conceptualizing marketing at the moment.
The term is used to summarize all your marketing efforts in the online environment.
Using digital channels such as blogs , sites, search engines , social media , emails and others, companies attempt to address the pain points and desires of their customers and potential customers.
Digital Marketing can be carried out by individuals
companies, universities, NGOs, associations, churches, etc. But it must take into account cultural, psychological, geographical, and legal factors that influence people when buying or selling a product or service.
Before continuing our study on Digital online sales 3 digital sales trends for 2024 Marketing, I must warn you that this is a long article. That is why we have made this content available for download in PDF format. Simply fill out the form below:
The great flow of communication that the web provides today favors agile strategies, such as Search Engine Optimization (SEO), Inbound Marketing and Content Marketing , as we will see in the next points.
When we talk about increasing our b2c lead network, strengthening our brand and making better sales, all of these are objectives in which digital marketing is an important tool to achieve.