If you make physical or digital sales, you need to know what a bump is and why it is so effective in increasing your business’s turnover.
“Bump” : That’s a pretty peculiar term.
But don’t be fooled, behind that funny word lies incredible power.
A bump is an offer that can increase the value of a customer’s transaction and is more powerful than you might think.
You may not have noticed, but you have probably been exposed to these types of offers throughout your life.
That’s highly understandable, as they play a crucial role in any sales process .
To sell more, you have to learn how to design better offers. It’s not enough to try to sell only your star product.
Join us to discover how you can use bumps to increase your customers’ average purchase ticket and boost your business’s revenue without so much friction.
What is a bump?
If you’ve ever wondered what a bump is , but you’re still not sure what it is, then you’re in luck today.
In essence, a bump is an offer that allows you to offer your customer a product o inc sri lanka consumer mobile number list rease your sales r service that complements the one they are about to purchase.
Let’s imagine you go to your favorite coffee shop to buy a coffee that you love.
If you’re craving a freshly baked banana muffin at checkout and decide to buy it, that would be the bump on your agenda.
Behind the scenes, this is what would really happen:
Not only would you be paying three or four dollars for your coffee, but 2 growth marketing strategies implemented by hubspot to explode their revenue a total of seven or eight dollars, for having included the muffin in your order.
A bump is strategically designed by the seller so that you buy a main product, plus a complementary one, in the same order.
What if your business doesn’t work with bumps ?
If you run a business and haven’t yet designed these types of offers, we need to tell you this clearly:
You’re leaving money on the table!
But that’s not all. At the same time, your competitors. Will come into play an bw lists d offer your customers the extras that you lack. In this way, they will elevate their shopping experiences and you could be displaced.
Understand this: If you fail to serve your customers comprehensively. They will naturally increase your sales want to buy products. Tservices from other brands that do offer everything they want, expect, need or desire.
When we talk about what a bump is, it is essential to keep this in mind:
It is an offer capable of transforming the customer shopping experience. Adding value and opening doors to new opportunities for higher revenue.
Bumps and their benefits in digital sales
Now that you know what a bump is, we would like to explain why it is so decisive in the digital sales ecosystem.