Web Stories, Google Web Stories, or Google Web Stories are a content format similar to Instagram Stories. Through them, you can show Google users quick and easy-to-consume information. Web Stories can become another source of traffic for your website or blog.
Gabriela Muente
Jan 6, 21 | 4 min read
web stories
Reading time: 4 minutes
One of the goals of Digital Marketing is to offer content to the audience in the right format. For example, there are those who prefer to read articles, as well as others who enjoy content through videos. On the other hand, interactive content is quite captivating and has a high engagement potential , while podcasts have their loyal audience.
The point is that companies must explore every format to effectively engage users. And that’s where Web Stories come in , a type of content that is available to anyone using Google on their smartphone.
Do you want to understand what Web Stories are? That’s exactly what we’re going to talk about now. Below you’ll find the following topics:
What are Web Stories?
What are the advantages of Web Stories?
How to create Web Stories?
Keep reading to learn about this content format!
What are Web Stories?
Web Stories are a content format similar to Instagram
stories. Also known as Google Web Stories, they have a carousel style and generally appear to those who use Google on their smartphone.
Its strong point is the images, which fill the screen of the device, making it possible to slide your finger horizontally to navigate through the slides. Web Stories also contain text, although visual resources gain more prominence.
If you’ve never seen Web Stories list of palestinian territories consumer email before, check out the example below to get a better idea of where they appear.
To view Web Stories on your phone, open the Google app – it’s not Google Chrome, right? The app opens to the “Discover” tab, which displays content that the search engine believes might interest the user. Scrolling down, you’ll see the “Stories” section. The display has this format:
web stories
Some recommendations for creating Web Stories
From a more technical point of view, Web Stories are like other Internet pages and must follow the same good practices to gain positioning. Google makes several recommendations that are worth checking out.
Among the main good practices, we can mention the use of videos , which are the most appropriate . After all, they generate more engagement than texts and images, which should only be used in a complementary way.
Google also suggests not using more than 280 characters in each slide. Even text should not be used in image format. The reason is that stories adjust to the screen of each device and that often cuts off the edges of the image. If you have text, it may not be fully displayed.
If you set up your stories according to Google’s guidelines
, they will be able to appear to users in both the “Discover” section and in keyword searches.
To do this, it is necessary to pay attention to SEO, which involves including the following mandatory fields:
web stories
Additionally, you need to provide the metadata requested by Google . This way, you will have more opportunities to show your Stories to the search engine users.
How to create Web Stories?
Do you still want to use Web Stories in how to attract customers? 5 methods to achieve it in 2024 your Digital Marketing strategy? You can create them through programming, but there are tools that simplify the process.
One of them is the Web Stories plugin for WordPress. After logging into the admin panel, hover over the “Plugins” option and click “Add New”. In the search field, type “Web Stories” and you will find this result:
web stories
Click on ” Install Now ” and then ” Activate “. You will then be able to access the plugin from the sidebar. Creating Web Stories works quite intuitively, similar to using the Canva tool, for example.
There are other tools for creating Web b2c lead Stories, which work independently of WordPress . One of them is MakeStories , which you can learn about in this video