Question the status quo, suggest new ways of doing things, or explore how and why the current methods are successful and how they can be optimized. It doesn’t always have to be contrarian or reactionary, but it does need to be something new. Speaks from experience If a grocery store clerk wrote a book about being a successful CEO, their conclusions might seem suspect. Ditto if a CEO wrote a book about being a better grocery store clerk.
In either case, speculation and
supposition are no substitute for actual, lived experience. In other words, if you’re trying to write useful content for CEOs, your C-suite should be contributing their own insights. If your executives aren’t keen on writing their own content, try for at least a brief A Complete List Of Unit Mobile Number List interview or two that can inform your drafting. Is genuinely helpful I vividly remember the first eBook I downloaded as a newbie marketer. It promised useful insights on marketing—something I desperately needed.
But it was mostly platitudes
and a heaping helping of brand promotion. This type of “helpful” content is all too common. Truly helpful content begins with the intention of being helpful. Ask yourself: How will this content benefit someone who has never bought from us, and may never buy from Albania Phone Number List us in the future? Starting with this question ensures your content will be useful to potential buyers as well. How to develop a thought leadership strategy Here’s a quick overview of how to approach thought leadership planning, conception, creation and promotion.
