The health crisis caused by the new coronavirus has generated rapid and profound changes in the market. Take a look at what happened in 2020 and the main changes in marketing and sales for 2021.
Guest Author
Jan 11, 21 | 5 min read
changes in the market
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In the corporate world, the health crisis caused by the new coronavirus has positioned itself as one of the greatest challenges of recent times , mainly due to its ability to generate rapid and profound changes in the market .
Indeed, the coronavirus has affected people’s behaviour and purchasing habits. As a result, organisations have had to implement emergency measures to curb the impacts of COVID-19 on their results and thus ensure their survival in the market. But, after all, what were the main changes brought about by the pandemic?
If this is also your question, you have come to the right place!
In the following lines you will find plenty of information
about the changes in the market due to the pandemic and you will discover the main trends in digital and traditional marketing, as well as in sales. Keep reading and find out in detail!
Pandemic times: What has happened to the market in 2020?
Learn about the 4 main list of micronesia consumer email changes in the areas of marketing and sales for 2021
Pandemic times: What has happened to the market in 2020?
Throughout 2020, many companies have suffered significant economic and financial losses. Among the segments that have felt the devastating effects of social isolation the most, we highlight the tourism, hospitality and entertainment sectors.
However, some sectors have experienced surprising and very positive results, precisely because of changes in the consumption mechanism, as in the case of hygiene and cleaning companies, streaming -on demand- and technology.
Given the current context, the future seems extremely uncertain, especially since we are still in the midst of the health crisis. But before we dive into trends, take a look at the main market changes fostered by the pandemic in 2020:
1. Sudden digital transformation
Contrary to what many managers expected, the adoption of technological resources has not been carried out in a gradual and progressive manner.
According to research conducted by Statista
after the pandemic completed its first month in Latin America, the e-commerce growth rate reached 230%. This movement was corroborated in the latest Ebanx report , indicating a 30% growth in the number of online consumers.
That said, it is possible to verify that does being generous make you happier? here’s what science says the health crisis has shaken the market in 2020, causing organizations to leave their comfort zone and incorporate more effective and promising solutions, processes and business models.
Learn about the 4 main changes in the areas of marketing and sales for 2021
Now that you know the main changes that occurred in the market in 2020, it’s time to discover what the trends are for the marketing and sales sectors in 2021.
1. Internal sales
In times of isolation, the virtual environment behaves in a paradoxical way, bringing brands closer to their audiences and forcing external sales teams to adopt a new stance and become internal sellers in a very short time.
Although some managers consider it temporary, the model may bring many benefits, encouraging its long-term adoption. In this regard, it is important to note that internal sales encourage resource savings, expand the possibility of connecting with potential b2c lead customers from anywhere and, therefore, allow for increased turnover .