The digitalized company told from the inside. Today we are going to tell you about the different tools that you can use in the context of teleworking. This is only an exhaustive list in the multitude of all those that exist and you will, of course, make the choices according to your needs.
Let’s start with Slack
In this tool, you can chat with your colleagues, by creating discussion groups for each of the projects you have on the go. These groups, which are clearly distinct from each other, will allow you, in these times of social distancing, to continue to move forward on these projects in a (c)ordinated manner.
You can also use cloud services, with Slack, such as Google Drive so that all your teams can have access to the progress of the projects, by installing the Google Drive extension in the application for faster access.
Another very good tool to organize and distribute tasks on a project
Whatever it may be, Asana. Asana (or Trello, even if Asana is more fluid in the interace) allows you, as if you were in a meeting to know who will do what, to distribute the tasks to be carried out between you.
Everyone creates an account on the application and with a simple little “@username” to designate to whom will be assigned the tasks to be carried out, it’s off for an efficient project management. You can also easily follow the progress of the work since it is possible to notify its progress (in progress, completed, possible modifications, etc.).
Also, don’t hesitate to use the shared document solutions available
Google such as Google Sheets / Google Docs which allow you to work with several people at the same time on the same document. All while being on the phone, Skype or any other means of communication.
In addition to Skype, WhatsApp or Uber Conference are other means of communication that will allow you to take stock regularly, ask questions about a specific need at a given time and even make your appointments with your customers or future customers. Social distancing does not necessarily mean business distancing.
And finally, the bug
To deal with it, nothing could be simpler, install TeamViewer (for PC or Mac). This tool will allow the person in charge of IT support in your company, or the most knowledgeable person in your work group, to take control of your device remotely (from home) in order to see what the problem is and resolve it.
Of course, there are many other tools available and this list is not an order that we order you to use them. We do not have a share in these companies. But having tested several, we have selected those which, in the context of our activities, are the most effective and easy to use.
While this may seem like something very complicated to you
Digital strategy is actually a set of very simple actions that will turn into a real competitive advantage . Indeed, by focusing on the development of your digital strategy, you will learn to better understand your company, its positioning, its strengths and weaknesses and its competitors.
A business email list is a vital component of email marketing. This meticulous approach not only saves time and money but also industry email list ensures that communications reach the right people. Investing in a premium Industry email list strengthens clientele and increases corporate reputation. Industry email list the pricing and subscription options available to find a list that fits within your budget and offers flexibility for future growth.
The first effort that will be required of you with digital is to learn about your market and determine how your structure is positioned in it. What are your market shares? Who are your competitors? What are your strengths and weaknesses? How are your competitors positioned on the Internet? Clearly identifying all these points to build your digital strategy will be an undeniable competitive advantage.
Benchmark to better understand your competitors
Digital is a very powerful weapon to better understand your competitors. Several steps will allow you to have an in-depth knowledge of your competitors and gain an advantage over them by standing out:
- Competitor audience : thanks to web marketing and the benchmark carried out, it is possible to know the volume of traffic of the competition, the demographic structure of their audience, the most generating keywords on Google and the positioning of the competition.
- Competitor sites : Auditing your competitors’ websites is invaluable for understanding what works and drawing inspiration from it.
- Leverage for acquiring competitors : studying the levers for acquiring competitors will probably be the most useful weapon to establish your competitive advantage. In fact, you will only have to choose the most efficient levers and adjust your investments to obtain a competitive advantage over your competitors who will still be testing the waters.
- Relationship axes : a competitive benchmark will allow you to freely study the relationship axes chosen by your competitors to retain their customers. Newsletters, building a brand community on social networks, you will only have to draw inspiration from what your competitors are doing to also retain your customers.
Use natural referencing and paid referencing to stand out
To stand out from the competition , you need to position yourself among the first answers offered to Internet users when they make their request on search engines. It is therefore the race for referencing, content optimization, and keyword research.
But is a long-term process, it is also a bit time-consuming. Of course, very clever tools allow you to position yourself on the most searched and used keywords by the competition, but you still have to insert them into your content afterwards.
Digital allows you to stay competitive when you are willing to invest a little. So, in parallel with natural referencing, you have . But, you are sure to stay competitive since you pay to position yourself on the best keywords on the market. Thanks to auctions, you will be able to buy relevant keywords.
Use the different digital channels
Nowadays,staying competitive through digital in an increasingly competitive marketis possible thanks to the diversity of digital channels and levers. In fact, it is certain that Inbound marketing and social networks will be your best weapon to stay competitive through digital.
If you want to break into a B to C market with a rather young target, social networks are essential. However, developments in this area are ultra-fast. Staying competitive will push you to develop your publications and offers on Facebook, but also on popular networks. Your communication axis? Stories, videos, competitions.
If you want to break into B to B
Then you will need to master LinkedIn or Twitter. Above all, you will need to establish your editorial schedule. You can also use a publication tool that allows you to prepare your articles and publication days in advance. Perhaps it would be wise to set up a competitive watch and find out what your competitors are publishing.
Inbound Marketing : A Quick Definition
If we had to give a concrete and quick definition of Inbound marketing , we would say that it is a marketing strategy that seeks to singapore phone number data attract the customer to you rather than going to them (method used with outbound marketing). The of Inbound is essentially based on a premise: you have to give yourself the means to be your own media to attract the customer. It is essentially based on the methods to adopt to advance on the customer conversion funnel: visitor, prospect, customer, ambassador
The stages of Inbound marketing
The Inbound marketing strategy is essentially based on the conversion funnel which aims to put in place the appropriate actions to bring the customer to you. There are 5 key steps in Inbound marketing;
- The unknown : this is the starting point of the Inbound marketing strategy . At this stage, it is about creating content and becoming your own media to increase your notoriety and visibility on the net.
- The visitor : the objective of this step is to identify the visitor and obtain their contact details.
- The prospect : at this stage, the purpose of the action is to provide useful information to the visitor and to accompany them in their purchasing process for a possible sale. It is about converting them into a customer.
- The customer : the prospect has made his first purchase and therefore becomes a customer. The objective is to build loyalty . It is about getting him to become a promoter of the brand.
- The ambassador : the loyal customer will talk about the brand and promote it.
Key Phases for Implementing an Inbound Marketing Strategy
To achieve results, the Inbound marketing strategy must be able to respect certain rules.
1- Be found and generate traffic
Visibility is the key to the success of the Inbound marketing strategy. We need to be found by the targets and we also need to generate traffic to our website. This is possible by:
- Writing quality content on your blog
- Producing and promoting video
- Determining the right keywords to position according to the targets
- Optimizing content with SEO.
- Distributing content on social media
Generate qualified leads
One of the objectives of Inbound marketing is to be able to generate what are called qualified leads, namely contacts with people interested in the aero leads company’s products. To do this, it is advisable to implement techniques that will allow you to collect the contact details of potential prospects. These actions can consist of at the end of articles and strategic pages of the site, the with contact forms at the end, specific home pages depending on your target. We can also count on collecting as much information as possible on our targets thanks to the possibility of downloading white papers, an infographic, an e-book, etc.
3 – Convert your prospects into customers
Once you have collected their contact details and your valuable information, all you have to do is move on to the third phase of Inbound marketing: converting your prospect into a customer. To do this, you will need to respect 2 major phases: the one where the customer is fully mature and you can send them emails with targeted offers. The one where you can launch more effective actions when the customer is mature with telephone contacts.
4 – Build loyalty with your existing customers
Ambassadors are your best spokespersons. Loyal customers, they can talk enthusiastically about your products, promote them with complete sincerity. This is an important step in Inbound marketing . In terms of action, you will need to offer them additional offers and get them to increase your notoriety.
When you implement an Inbound marketing strategy , what you need to keep in mind is that you want to create a real relationship with your prospects. You must opt for non-intrusive levers and choose personalized marketing actions.
