Every website content management system (CMS) has limitations, and HubSpot is no different. If you’re considering it for your next website then it’s important to understand its limitations and how to overcome these. Unlike dedicated forum platforms, HubSpot CMS can’t provide 7 key limitations the interactive environment necessary for multi-way […]
An effective SaaS website needs to attract, engage, and convert visitors. The user experience, design, copy, performance, and structure of your site all play their part in achieving this. In this blog, we explore some of the best SaaS websites that you can use for inspiration in 2024. The best […]
Creating content out of pure inspiration or a desire to talk about a subject is not always the best strategy. I say not always because a little inspiration and improvisation never hurt anyone. However, most of the time, it is more than advisable to follow a strategy and choose the […]
Understanding the needs and challenges of your target audience Once you have identified your stakeholders, it is essential to understand their needs, challenges and goals. This can be done through market research, interviews, data analysis and customer feedback. For example, if you are offering sustainability consulting services to manufacturing companies, […]
B2B marketing refers to marketing activities directed at businesses that sell products or services to other businesses, as opposed to B2C marketing, which focuses on selling to the end consumer. In the context of B2B marketing, the strategies and tactics employed often differ significantly from those used in B2C marketing, […]
B2B sales, or Business-to-Business, are commercial transactions conducted between companies. In this type of sale, a company sells products or services directly to another company, instead of selling to end consumers (B2C). B2B sales typically involve more complex negotiations, longer contracts, and larger volumes of products or services. It is […]
In the B2B business sphere, generating, Qualified leads plays a fundamental role in sustaining. And growing organizations’ marketing and sales strategies. The importance of generating qualified leads lies in the ability. Identify. Potential customers who are not only interested in the products or services offered by the company. but also […]
You will find many definitions of editorial line out there. However, it is nothing more than a structuring of your brand’s message in digital media , a term that was already known in traditional communication vehicles, such as newspapers and magazines. So much so that this is the definition of […]
Finding effective strategies to boost your business is essential! And pre-sales emerge as a powerful ally. In this article, learn more about this strategy and discover how it can revolutionize your sales results. Therefore, What is pre-sale and its objectives: Pre-sales is the starting point in the purchasing journey, where […]
Today you will have access to 3 very simple but powerful storytelling templates to create engaging and efficient stories that will change the way you write stories forever. Stories are infallible, whether to sell products, teach or create a deeper connection with your audience. And, despite being the best marketing […]
The time is coming to say goodbye to 2023 and, here at On Marketing Digital , we are doing this in a very special way: with the arrival of new contracts. Braziline, TAO Empreendimentos and Animativa are the brands that are now part of our client portfolio.Together we reinforce the […]
Some online content producers believe they know everything about the subject . But they continue to make the same mistakes that delay and hinder . The achievement of the results that content has the power to generate. Let’s learn about the 7 hidden dangers when producing online content and what […]
