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Brand Awareness: Understand what Brand Awareness is and why it matters to your business

Brand Awareness is a metric that measures how much and how a brand is recogniz by consumers. The goal is […]

If you’re wondering how to analyze a website’s performance, trust me, you’re not alone. This question is a very common

“My online store isn’t selling and I don’t know what else to do.” Dear reader, you’ve already taken the first

Love, euphoria, sadness, admiration, hope, optimism – do you see any similarities? Correct! These are some of the types of

Since images capture attention faster, it is important to know how to use visual tools to boost SEO. In this

Among the endless array of brands that consumers have to choose from, leveraging branding elements will allow you to stand

Marketing channels are the ways you get your product to the end customer. They are how you make your products

Traditional advertising is a great niche in the area of communication and marketing, which still delivers results for agency clients.

Having the ability to learn from our mistakes doesn’t mean we have to make a lot of mistakes to learn

Brand storytelling is the creation of narratives around a brand’s story and identity. It uses storytelling principles and techniques to

At a time when it is essential to get closer to your customers, storyselling has become the ideal strategy for

Having women in power in companies is a way of representing a part of the population mark by a past