At a time when it is essential to get closer to your customers, storyselling has become the ideal strategy for your team. By using stories that connect your target audience with your brand, it is possible to significantly increase your team’s sales opportunities.
Gabriel Camargo
Mar 5, 21 | 7 min read
Storyselling
Reading time: 5 minutes
For a long time, companies only cared about informing their customers about prices, quality and differentials of their products and services. However, recent years have resulted in a significant change. It is not in vain that concepts such as Content Marketing and storytelling have gained more space, which is why storyselling is new .
That’s right, it wasn’t a typo: replace the “t” with an “s” and you have a completely different concept. It’s about using the story not only to connect the reader with your brand, but also to stimulate them to buy. That is, starting from the consumer’s emotion, make them relate to your company and, in this way, have a greater chance of converting.
Despite the similarity with the concept of storytelling
there are some fundamental differences that need to be understood. To help you figure them out, we have prepared a comprehensive content on this brand new concept. Below, we cover the following topics:
What is storyselling?
How does it work?
Why invest in this strategy?
How to use storyselling in content?
How about learning a little more about montenegro email list 100000 contact leads this concept and adding it to your strategic planning ? Continue reading this article and discover how storyselling can help you increase sales in your company .
Keep reading!
What is storyselling?
Storyselling is a writing technique that seeks to tell a story to attract the audience and present, in a more natural way, the benefits of using your products or services. Instead of simply presenting the features and advantages of your offer, you will create a story that captivates the reader and relates them to the content.
Indeed, its aim is to capture the customer’s attention in a highly competitive scenario . And all this without causing them discomfort, for example, since it is a more natural approach. In addition, it is a valuable tool for converting highly technical information into attractive content. While narration only seeks to create that link, storyselling goes a step further and aims at conversion.
How does it work?
But, in practice, what are the benefits of investing
in storyselling? Still not convinced of how this technique can generate results for your team? No problem: we have listed the reasons for you to consider it in your planning. Check them out!
Humanize the brand
The great advantage of investing in storyselling lark, a bytedance company, took off thanks to growth marketing [success story] is the possibility of humanizing your brand . Content Marketing already contributes to this process, but, without a doubt, using this strategy your work becomes much more precise. When the story is well constructed and close to the reader’s reality, this relationship becomes closer and he can see the human side of your brand.
Awaken emotions
The main objective of using stories to communicate with consumers is precisely to arouse emotions. Technical content about your products or services can even resolve a reader’s doubt, but it becomes a more rational approach. From this perspective, storyselling allows you to stimulate emotions more efficiently.
Build trust
Trust is also another significant and important gain for your company. From the moment the reader identifies with the story, its characters and its challenges, your solution arrives to satisfy that demand. Then, the user begins to trust your brand more. After all, if your anhui mobile phone number list offer was useful for the character in the story, why wouldn’t it be useful for him, who faces the same problem?