Stories are one of the best marketing weapons . They penetrate the minds of users, are remembered more easily and it is possible to create a link between the company and the potential client. Today we talk about SMS Marketing and Storytelling , two terms that are perfectly compatible and that can multiply the success of your campaigns.
Why is Storytelling interesting ?
Storytelling is a great way to reach out, engage, and build rapport with your audience. The goal is to create a connection between your audience’s thoughts and memories and your brand .
In addition
the brand image benefits from storytelling campaigns , as you position yourself as a company that wants to tell something more than just offers, promotions and discount campaigns.
Storytelling in SMS Marketing: the 3 keys
1.- Create a bond: People are more likely to make purchases when they are buy telemarketing lead motivated by emotions. Through storytelling you can establish a bond with the customer thanks to their memories or concerns. Create stories that your audience can experience as their own: solutions, needs, etc.
2.- Long term: a story is capable
A of being recorded in the memory up to 22 times more. Than a Мазмұнды маркетингті үйде жасаған дұрыс па, әлде аутсорсинг пе simple message with facts, such as a one-off offer. With this type of technique, your brand will be present in the minds of users for longer and with better recall.
3.- Show your values: For a large part of the public. It is important to trust companies that share their values . Thanks to stories, you can show and reinforce them, allowing customers to better understand your position in certain areas of life or that your product is designed to resolve issues that were not previously considered.
Storytelling is a great tool to boost your SMS Marketing campaigns . All you aob directory have to do is compress a good story into the few characters that an SMS allows.
