The pandemic has caused many companies to face various unexpected challenges and most have seen their results negatively affected by the current situation. That is why today more than ever, sales resilience must be present, as this characteristic will help you make your recovery faster and more effective.
Gabriela Muente
Jan 29, 21 | 7 min read
Resilience in sales
Reading time: 5 minutes
The long-awaited economic recovery will never come if we wait for it with our arms crossed. That is why today we want to talk about a fundamental issue – in terms of business and marketing – to face the crisis: resilience in sales and in the entire organizational structure .
What is organizational resilience?
How does a resilient company work?
6 ways to build resilience in sales
What is organizational resilience?
Organizational resilience is the ability of a company to overcome and recover from a crisis in a short time. This characteristic, in addition to allowing us to face and overcome challenges, also helps us emerge stronger.
The word resilience was originally used in physics to
express the ability of an object to return to its original state after having undergone some change. A clear example of this is that of an elastic band that, after being stretched, can easily return to its original shape.
This characteristic has always been present in list of montserrat consumer email successful companies, but today it is even more necessary in all areas to move forward.
The changes that have impacted everyone have also altered business routines and many of them are still struggling to adapt to the current situation in order to return to their previous state.
However, returning to the previous state cannot and should not be the objective. It is important to take advantage of this moment and, although it may seem difficult, companies must recover in an optimized way to be better prepared to face the future.
Want to know how? Then keep reading.
How does a resilient company work?
Resilient companies have some characteristics in common that allow them to be flexible in the face of unforeseen events and face challenges more easily .
These organizations consider all experiences enriching and learn from all the inconveniences that arise. Despite having a goal-focused plan, they study various scenarios and are flexible when something unexpected arises, thus, they can alter the path without losing focus on the objective.
This is possible thanks to innovation. And by innovation we do not only mean the use of technology, but also the different ways of carrying out a process in a new way, using creativity.
Of course, technology also plays a very important role here, as it helps you simplify and facilitate processes, bringing more and more benefits, as you can clearly see in Inbound Marketing , for example. That is why digital transformation is part of most resilient organizations.
Another characteristic of resilient companies
is the focus on their human capital , since it is the collaborators who can give the company the ideas to solve a problem creatively, leaving aside does being generous make you happier? here’s what science says bureaucracy and focusing on solutions.
For this reason, a resilient company must obviously also have resilient employees. This synergy is what makes it possible to face organizational challenges and emerge victorious from them.
Innovation, creativity, flexibility, adaptation and learning are some of the skills that prevail in resilient organizations . These capabilities are the driving force that enables a company to successfully overcome any unexpected situation and easily get back on track towards its goals.
If your company’s current situation makes you think that this is nothing more than a distant prospect, don’t worry. We have good news!
Resilience is a skill that can be developed, and by following some practices you will see how, in a short time, your company will acquire the resilience it needs to continue on its way to the top.
Below, we will show you how your company dy leads can develop this capability and even more so in a critical sector during a crisis: sales.