Marketing orchestration is a series of coordinated actions that result in great experiences for your customers. To learn what the benefits of this strategy are and how to do it in practice, keep reading!
Rock Content Editor
Jan 27, 21 | 6 min read
orchestrated marketing
Reading time: 5 minutes
Marketing , especially Digital Marketing , is an increasingly dynamic field of activity, involving different channels and various forms of interaction with the consumer. An example of this is Orchestrated Marketing.
In a constantly changing scenario, new trends, social networks and demands emerge daily. This changes and impacts the different departments of a company, since they must work in an aligned and organized manner.
It’s like an orchestra. Even though each musician plays an instrument with a different sound, the result must be harmonious.
The conductor, gesturing and signaling in front of the musicians, organizes the team and produces a result that delights the audience. The idea behind Orchestrated Marketing goes something like this.
This term, relatively new in the business world
refers to a set of tactics that are already being used by several companies to generate better results. Would you like to know more about the subject? Keep reading and discover, in concrete terms, the following points:
What is Orchestrated Marketing?
What are the benefits of using this strategy?
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What is Orchestrated Marketing?
Marketing orchestration is a practice list of morocco consumer email that is generally implemented in account-based marketing strategies , since the idea is to focus on an already known potential customer.
With access to information about user preferences, needs and behavior patterns, it’s easier to reach them with the right message and drive them further down the sales funnel.
However, in the world of Digital Marketing , this practice is not limited to launching personalized campaigns. Beyond that, it involves a series of interactions between channels.
When perceived in a general context, this provides the consumer with a unique and personalized experience, paving the way to conversion .
This series of interactions must be planned taking into account the characteristics of the Buyer Persona and the company’s objectives .
After all, you can orchestrate actions to convert new customers, but you can also use them to carry out contract renewals and additional sales.
Another important point in marketing orchestration is how you collect and use user data — critical to accurately defining the objective and providing the information needed to produce a responsive, agile, efficient and enjoyable user experience .
When placed in the context of data-driven marketing
orchestration can also refer to the organization of the database. All data must be centralized on one platform and sufficiently segmented to be used efficiently.
In addition, it is important that the data is available to all the departments that need it. In this scenario, it is essential to have a team capable of understanding and analyzing the information.
You should also provide the necessary tools to optimize the data visualization process .
What are the benefits of using this strategy?
The main benefit of using this strategy is to improve the organization of your actions.
After all, Marketing Orchestration online sales 3 digital sales trends for 2024 encompasses previously defined activities, which interact with each other and contribute to achieving a positive result . It is therefore easier to develop and track different campaigns.
Using multiple channels also allows you to collect user data more easily and abundantly.
Imagine, for example, that you are running an email marketing campaign . In one of the messages, a link directs the person to your Instagram page. If the content is quality, you can gain another engaged follower.
Content production, of course, must also be dy leads orchestrated. It is essential to use efficient tools to produce, schedule and publish materials on your different channels .