Optimizing segmentation
Choosing a database goes beyond its size, reliability or security. Nowadays, marketing is closely linked to personalization , so it is necessary to know and optimize the data that you are going to use in each campaign. Prioritizing segmentation is vital so that each dart has a better chance of hitting the target. Today we tell you what things you should keep in mind when choosing an appropriate database .
Gone are the days of “the more leads, the better” and “it’s the lead that matters, not what we know about it.” In 2024 , if you want to be successful when running a campaign, it’s vital to stop and pay attention to segmentation .
Choosing a Database: The Importance of Segmentation
Are you thinking about renting a database ? Do you want to know. What telemarketing sms phone number lead you should look for to determine if it is optimal. Beyond the obligations under the GDPR , double opt-in or its quality , it is important to know how it can be segmented .
Here are some tips that will help you build a database that is suitable for your audience and campaigns.
1.- How can you segment? Find a database that has relevant data related to your niche. If you sell shoes, you should look for one that can segment by foot size, for example.
2.- Is the database clean?
It is vitally important that the database is audited and free of. A duplicates Қалай блог жүргізу арқылы клиенттерді тартатын жылжымайтын or phantom contacts. Don’t worry if the number of contacts is small, as deliverability will be better.
3.- Look for Explicit Data: this is the data directly related to the contact’s technical sheet, that is, the data that gathers their information and that you can use to optimize segmentation.
4.- Know your potential client: all of the above is useless if you do not know aob directory your “ buyer persona ”, the one who idealizes your company’s perfect client and to whom you should direct your campaigns. Without knowing who they are, what they want and what interests them, it is much more complicated to segment.
