Multilingual SEO is a set of processes and techniques for optimizing web pages in different languages, with the aim of boosting their positioning on Google for users from different sociocultural contexts.
Eric Mafra
Feb 5, 21 | 25 min read
multilingual seo guide
Reading time: 20 minutes
SEO has increasingly been incorporat into the marketing strategies of companies in different countries, consolidating itself as an economically effective alternative to expand the digital visibility of brands.
But the growth possibilities provid by SEO can reach even higher levels for companies looking to internationalize their online presence .
I say this with confidence because within web positioning there is a discipline that greatly favors brands communicating precisely with speakers of other languages: multilingual SEO .
The noble mission of this concept is to deconstruct
the myth that machine translation is enough to create a quality website in multiple languages.
Here at Rock Content we have a living example of the results that can be achiev with a well-execut multilingual SEO strategy.
Together, our Portuguese and Spanish list of mali consumer email blogs receive 5 million organic visits each month , with 90% of that traffic coming from search engines.
What’s more, I cannot help but mention the fact that the results of the Spanish blog, which you are reading now, have been obtain without spending even 1 peso on Ads , as I myself describ in a white paper that you can download at the end of the content.
The most interesting thing about multilingual SEO is that it doesn’t require huge extra investments. This is possible because by following its best practices your efforts will be ruc, since you will only be adapting the strategy that you already undertake in your country of origin .
Join me on this journey through search engines in different languages!
What is multilingual SEO?
The concept of multilingual SEO refers to the set of optimization techniques and methods that can be execut so that the pages of a domain are position in search engines in different languages .
The specific dynamics of multilingual SEO exist to adapt the communication of a website to the cultural, semantic and marketing parameters of each linguistic context.
These factors are extremely important for companies
that want to bring their products and services to international markets via the Internet. In the end, language has a direct influence on consumer perceptions of a brand and what it offers.
Suppose an e-commerce store selling how to price your services correctly in 2024 craft beers in Argentina wants to sell its products to its neighbors in Brazil.
In order for Google’s algorithm to understand your communicative intention, you will have to create web pages that not only have their content in Portuguese, but that are seen by Brazilians as if they had been made for them.
This seems obvious at first, however, many companies do not dicate the time and research necessary to carry out a multilingual SEO strategy. Instead, they turn to Google Translate or a plugin like WPML to do the translations automatically.
Choosing this option is not a negative thing in 100% of circumstances and situations, of course. But the results that can be obtain by designing a strategy ao lists specifically aim at the language you want to explore in your international communication are much more valuable.