What is more well-known is that major beauty companies have increased their investment in virtual reality applications, using AI to conduct deep fusion recognition analysis of faces, skin color detection and analysis, and hair quality and hair color detection. Analysis and AR virtual accessories wearing, etc. In addition, the application of AI in the advertising field has also received increasing attention. In the important Mother’s Day battleground of the beauty industry in 2024, industry players can make good use of AI to formulate marketing strategies, apply generative AI to advertising materials and audience targeting, and convey the “right content” to the “right time” at the “right time”. “people”, let your brand advertising shine and seize Mother’s Day beauty business opportunities.
The application of AI in the beauty industry is gradually increasing Mother’s Day
The right content: Generative AI copywriting magician, automatically generates the most eye-catching copywriting
Appier’s previously published ” Appier Instructions: How to Create the Best Native Advertising ” mentioned that the wording and style of advertising copy are key details America Cell Phone Number List that determine success or failure, and the copywriting of native advertising must be consistent with the style of the platform’s native content. In the past, marketers had to rely on the continuous iteration of copywriting, but now generative AI can be used to generate multiple versions of event copywriting in various styles and in line with the target audience, which not only improves efficiency, but also increases eye-catching.
The right time: AI content comparison prediction model, automatically compares browsing content to serve ads
For example, a beauty brand is preparing native Albania Phone Number List advertising copy for its latest Mother’s Day discount product package. Different from the traditional method of relying on artificial brainstorming, the brand marketers chose to use “AI Copywriting Magician”. They only need to provide the content and tone that the service provider wants to emphasize; AI Copywriting Magician can generate 50 types of advertisements including titles and narratives. Copywriting can further lock in the brand audience and predict the best-performing copywriting version.
