A look at what the marketing world was like in 2020 and what trends and traits are most important for marketing success in 2021. Find out in this article what worked in 2020, what the top trends were, the most common mistakes, and what the market will look like in 2021.
Rock Content Editor
Feb 3, 21 | 6 min read
Marketing Takeaways from 2020
Reading time: 5 minutes
As for marketing takeaways from 2020, it was a year for the record books. Companies had to adapt , and they had to do so in a hurry and in a context marked by uncertainty.
It was uncharted territory for both individuals
and businesses. But from everything that happened, one positive aspect we can take away from last year is the learning.
To achieve marketing resilience , it is key to learn from both what worked and what didn’t.
So, as we move toward the goal of building list of martinique consumer email market resilience in 2021, what is the most important lesson we take with us for the future?
What worked in 2020
2020 Marketing Trends That Are Here to Stay
Marketing mistakes of 2020
What 2021 holds for the future of marketing
What worked in 2020
Flexibility
No one could have anticipated what 2020 had in store back in January of that year. But by mid-March, it was clear that marketing plans had gone out the window.
The great winners were those who were able to be flexible and adapt to adverse situations.
It is important to carry this learning into the future. Although we have become accustomed to this “new normal”, the only thing that is certain in store for us in the future is more changes, making flexibility a trait that we must cultivate.
Empathy
This year was full of emotions and being able to connect with them was a key factor. One of the best ways to share these feelings is through actions and one of the main actions we carried out was sharing high-value content.
Values
Your company’s values are at its core. People are connecting with companies on deeper levels these days and are looking for brands that take a stand on the causes they believe in.
Companies have an increasingly important
role in leading change in this area. How does your company incorporate values into its Content Marketing ?
Transparency
Taking a stand is pointless if your actions how to successfully increase the prices of your services in 2024? don’t match your words. It’s important to make sure your actions are in line with the values your brand promotes. And when you make mistakes, don’t hesitate to acknowledge them.
If you receive an unexpectedly late order, for example, be proactive by explaining exactly what the problem is and how you will fix it.
Simplicity
Many budgets were cut in response to the events of 2020, and marketing was often a primary focus.
That meant that rather than trying to do everything at once, or aiming for something big and flashy, marketers found success by getting back to the dy leads basics — from making sure data was used correctly to having a solid strategic content plan.