By involving your audience, Interactive Storytelling takes your strategy one step further. Learn about its concept in this post, as well as the benefits of this type of storytelling and how to use it correctly.
Rock Content Editor
Jan 22, 21 | 7 min read
interactive storytelling
Reading time: 7 minutes
Often invisible in many activities, language is a powerful tool that basically makes us who we are.
Behind the curtains of our electrochemical brain activities, storytelling lays the foundation for developing our identity.
It is no wonder that marketers have used it as a strategy, the main objective of which is to capture people’s attention so that the brand message is correctly conveyed.
However, relevant information is not enoug
as we need engagement , and that is exactly where interactive content plays its role.
As one of the best practices for Content Marketing , Interactive Storytelling works successfully in the most diverse scenarios.
In this article, we will show you how your company can benefit from this strategy, addressing the following points:
Check it out!
What is Interactive Storytelling ?
Interactive content is a digital resource niue email list 150000 contact leads that engages the audience in an experience that depends on their action.
The idea is quite simple: we provide content and collect data while people get the answer to what they were looking for.
Applied to a Storytelling strategy , the narrative explodes with more attractive tools, bringing people closer.
A simple quiz or interactive calculator can quickly engage your audience on an additional level .
The following ROI calculator, developed with Ion , allows people to calculate the ROI of their marketing campaigns:
interactive storytelling
Made with Ion
What are the benefits of Interactive Storytelling?
Essentially, people are freely giving you valuable data to understand your customer, and through interaction, they become open to hearing what you have to say.
According to a study by the Content Marketing Institute , marketers are already using 63% more images and infographics than ever before .
In short, interactive content enhances storytelling by creating multiple experiences in multiple ways.
Below, you’ll see how this strategy can be used!
How to use interactive storytelling?
Microsites
In 2011, Forbes called the Elf Yourself campaign “the best digital Christmas execution of all time.”
The microsite, created by Office Max, leveraged a sense of community to engage people in a shared experience.
If you access the website during the 2 growth marketing strategies implemented by hubspot to explode their revenue Christmas period, you will have the opportunity to create an elf group photo, where you can upload up to 5 images of you and your friends.
interactive storytelling
This unique strategy can be great for beginners, especially if you’re aiming to test your engagement skills.
Source: App Elf Yourself
Advanced lists
Particularly popularized by Buzzfeed , the advanced listicle has become an important tool for marketers, a real template or a genre of posts for those dy leads who need communication to be more attractive.