Stuck in survival mode? This article shows how marketers are using technology and shifting to growth mode from collecting data, automating processes, accelerating the sales cycle, using sales enablement, and also providing amazing brand experiences.
Stephanie Mansueto
Feb 1, 21 | 7 min read
Reading time: 5 minutes
In good times, startups emerge, grow and prosper, and that includes marketing resilience with technology.
There are plenty of customers out there and it’s easy to grab a slice of the market. But it’s in bad times that we see the true strength of a company. That’s why today we’re going to teach you how to create the resilience of your marketing using technology.
Without resilience built into the business model, marketing departments would not be able to adapt and continue to navigate a rough sea of giant waves and turbulent waters.
That’s why content marketing scholars are
leveraging technology like never before. Thanks to it, they not only survive apocalyptic levels of disruption , but can generate great results, reaffirming the importance of having a specialist in the subject.
What is the secret behind their success? What should we do to get through this very special moment in the market? Keep reading and you will find out!
Improving data collection and use
Automate to stay agile
Accelerate the sales cycle with interactive content
Increase conversions with sales enablement content
Fostering employee engagement
Creating brand experiences
Improving data collection and use
Your audience demands premium list of monaco consumer email content. Do you currently have the technology in place to deliver that value? To build resilience, you must understand the environment you are working in to generate leads and drive the buying process.
Improving the way you collect and use data is key to maintaining this level of awareness and proactivity. Better data helps you create high-impact content that your customers are looking for and want to engage with.
You can spend less time creating “meh” content and more time creating content that is a seamless extension of your brand experience and that customers will use as bridges to a purchasing decision.
Use AI technology at the research stage to learn not only what type of content customers ne, but also how they interact with it, in order to improve marketing messages, resources and strategies.
Expanding accessibility and interactivity across all content pieces to align with the phases of the customer journey in their purchasing process is a great way to build resilience in your marketing using technology.
Learn more and scale your content to reliably generate
revenue and demonstrate why the organization you work with chose you to lead their marketing efforts. The right technology helps marketers drive results .
Automate to stay agil
on’t you trust automating a certain course of action, a set program of activities, a pretermin direction? You might think that putting a strategy into action through automation can be a bit unnatural and cold.
In reality, what we automate are often monotonous tasks that do not require creative thinking at set intervals. The benefit is the time you save and can dicate it to more analytical and strategic thinking to adapt and take advantage of emerging opportunities in real time.
As AI technology advances, we can automate more tasks and thus create bolder strategies to build marketing resilience.
Accelerate the sales cycle with interactive content
We like to think of interactive content as fertile soil where plants grow faster, bigger and produce sweeter, more nutritious fruits. Great metaphor, isn’t it?
Interactive content is like organic fertilizer from inspiration to identity: discover the art of creating memorable brands that boosts and accelerates your sales cycle by maintaining a steady flow of leads, even when times get tough.
Interactive content achieves this in several key ways:
Show that you understand your audience: you know what will be most useful to them;
Display the perfect message at the right time: In addition to expanding your relevant content and research, also think about games, e-books and webinars where you give the customer control of the information flow to find out how deep they will research a product before they are ready to buy;
It’s very easy to share: people identify with the intelligence of your content and want to share it;
Strengthen your relationship with your customers – whether potential, new or repeat – at every stage of the buying journey ;
Generates more timely and useful feback: When content is interactive, we know when people click and where they go, how long they stay, and what they were dy leads looking at before making a purchase. Turn this type of data into business insights that you can use to create higher-performing content.