Marketing and sales combined are greater than the sum of them. That’s what’s called a sales plan. In this article, see how to build and scale yours.
Rock Content Editor
Feb 1, 21 | 8 min read
sales plan
Reading time: 6 minutes
Years ago, a company’s sales force was exactly what its name implies: a lot of people actively seeking out potential customers and offering products and services.
Yes, this is still a viable and necessary effort, but the Internet is leveling the playing field and competition is increasing.
Thus, companies must find new, innovative and efficient ways to combine Digital Marketing and sales into something more: the sales plan .
In this article, you’ll see what this concept entails
and how to unite both departments into a single, integrated plan. Check out the topics we cover in this post:
What is a sales plan?
How can a sales plan help a company?
How to build and scale your sales plan?
What is a sales plan?
When we look back at how marketing and sales used to work , we see a clear distinction between the two.
A marketing plan was much more focused on visibility, using media to make a brand known.
In turn, the sales force had a completely list of mongolia consumer email different approach, using only awareness to build, have their speech and their conversion arguments.
There was a disconnect between them because few intersections united their approaches. Then, the internet changed everything.
The digital environment has become a convergent path for marketing to generate leads , while sales drive them towards conversion.
After some experiments and excellent results, the market realized that aligning both areas would be much more effective than encouraging each field to do its job separately. The result of that discovery is what we call a sales plan.
This is a plan made up of technological tools and processes that facilitate integration between sales and marketing.
It also creates a system that can attract and convert new customers at the same time. These are the two departments that work together towards the same goal.
With this synergy, a flow of information benefits each stage of the process with more knowledge and predictability about the customer, making it easier to find the perfect point of sale for a new conversion.
By investing in automation and integration, you become a true machine. That’s the perfect kind of plan that both marketing and sales need to thrive.
How can a sales plan help a company
This automated and integrated approach can deliver amazing results. Companies with a well-tuned sales plan can exponentially increase conversion rates because results are not tied to effort expended.
You can bring efficiency and scale to your plan by bringing these teams together. But how does it work?
Let’s look at some of the benefits that a sales plan can bring to a company.
Inform and educate customers
Bestselling author Aaron Ross says the modern customer wants to be told what to do and what the best decision is when purchasing a product.
There are so many options, so many details in making a decision, that they often find it difficult to do it on their own.
That is the main point of combining what is a tripwire and how can it increase your sales? marketing and sales into one machine. Content has the power to generate awareness and connection with the audience, as well as lead them to the purchase decision.
If the path forward is easier and more direct, the consumer is more likely to buy.
With a unified plan, marketing can better understand sales needs. This way, the sales team can use Content Marketing to understand customer needs throughout the funnel.
Reduce customer acquisition cost
Both marketing and sales have a budget to do their jobs. The great thing about pairing them is that the sum of their investments is greater than each effort in isolation.
Automated digital marketing can feed the dy leads machine with more leads with relevant content and a proper communication plan.