Among the endless array of brands that consumers have to choose from, leveraging branding elements will allow you to stand out and build loyalty ties with them.
Tatiana Forero
Feb 18, 21 | 8 min read
elements of branding
Reading time: 7 minutes
Mastering the elements of branding to create a brand strategy that reflects your company’s values and connects with your customers on a deeper level will not only improve your positioning, but will have a direct impact on your bottom line.
In fact, did you know that customers who develop an emotional relationship with a brand have a 306% higher Lifetime Value and will recommend the company at a rate of 71%, instead of the average rate of 45% according to HubSpot ?
With this in mind, you understand the importance
of creating a strategic identity for your brand, right? So, learn about the 15 elements of branding that build powerful brands.
What is branding?
Branding is a brand management strategy list of lesotho consumer email that includes planning, creating and managing the elements of a brand. Its objective is to improve the perception that consumers have of it.
A brand is an identifier, a promise, an asset and a set of perceptions. In this sense, the main objectives of branding are:
increase brand awareness ;
improve the reputation and credibility of a brand by associating it with positive concepts;
gain the trust of consumers; and
conquer the Top of Mind of consumers.
Hence the importance of building a consistent brand identity that ensures coherent communication of values, image and messages across all channels .
Keep in mind that customers appreciate a company having a consistent brand, and in fact, consistency can increase revenue by 33% .
Learn the 10 elements of Branding that create iconic brands
The next question is: how to build a brand identity?
This construction combines tangible and intangible elements such as:
Visual identity: logo, colors, typography, images, slogan , etc.
Differentiating characteristics of the product: packaging, quality, design, etc.
Intangible aspects of brand experience: brand value , personality, reputation, purpose, customer experience , etc.
Below, we will review the 10 branding elements that will serve as a basis for designing a memorable and consistent brand strategy.
1. Purpose
Modern consumers, especially Millennials and Gen Z, are no longer satisfied with a company’s reason for existence being solely profit. In practice, they expect to be able to connect through common values and causes.
This is reflected in the fact that 77% of consumers buy from brands that share the same values as them.
For this reason, providing a brand with a purpose
humanizes it and helps create a more meaningful, inspiring impact on the world.
For example, Coca Cola’s statement is to “refresh the world” by encouraging moments of happiness. Or, in another corner of the market, Microsoft’s what is a bump and how can it increase your sales? goal is to increase productivity and collaboration between teams.
elements of branding
Establishing a purpose for your brand is about being able to create a way to speak to your consumers on a closer level and not exclusively from the intention of selling.
2. Brand Name
The name is the quintessential branding element. It refers to the word or set of words used to identify a company, product, service or concept.
Did you know that 77% of consumers make purchases based on a brand?
For example, Apple was ranked as the most valuable brand in the world in 2020 according to Forbes , despite the fact that there are many companies on the market that sell excellent smartphones at more affordable prices.
Iconic brands convey their value to their ao lists customers. That’s why naming is so important . You need to create a name that is notable, unique and, above all, that conveys the essence of the brand.