Love, euphoria, sadness, admiration, hope, optimism – do you see any similarities? Correct! These are some of the types of emotions that humans experience. Now, do you know how to use them to your brand’s advantage? It is an effective technique, which is why learning about emotional branding will open many doors for you.
Guest Author
Feb 11, 21 | 9 min read
emotional branding
Reading time: 7 minutes
The emotional factor is an essential element when evaluating consumer satisfaction, to improve market presence and even to attract new leads and increase the conversion rate.
It’s not about playing with people’s feelings, not at all! On the contrary, it’s about reaching a level of empathy where users feel part of the brand, convinc of the values you convey.
Let’s enter a world where words, visual identity and audience experience will make you gain great levels of profitability and competitiveness within such a complicat and changing market.
You will learn what emotional branding is, its objective
advantages and some success stories of world-renown brands. All the information is below!
Here we go!
First of all, what is branding?
Branding , also known as Brand Management, is bas on effective management of a particular organization’s brand strategies .
This brand management encompasses: list of libya consumer email creation, long-term planning and management of the brand’s own elements to take advantage of the perception of the business in the minds of its consumers .
In short, branding refers to the planning, structuring, management and promotion of a brand with the aim of ensuring that all its stakeholders perceive and understand the company’s positioning, increase its competitiveness in the market, improve its visibility and keep the company’s reputation in excellent shape with its target audience .
Now, connecting audiences has multiple techniques that can be appli, among them, we find feelings. The emotional level is a fundamental factor to achieve optimal positioning in the mind of the buyer persona to create permanence and encourage them to continue the entire process until reaching an eventual purchase.
What is emotional branding?
Emotional branding is an advertising strategy that seeks to create an emotional connection with its followers, strengthening the bond between company and target. The technique seeks to humanize the product as much as possible and thus capture the consumer through feelings without focusing too much on reason.
In fact, this tool uses multiple strategies and resources
from traditional or digital marketing to create that connection between what we seek to express and the consumer’s emotions. We must ensure that the user feels part of the brand, its mia, processes and the feelings it seeks to convey; becoming, for example, external brand ambassadors .
In this way, these new “offline ” promoters talk about the brand and the products you offer due to their satisfaction with what your product or service promotes. Word of mouth is always effective, generating a great influence on the purchase decision.
The purchase decision, whether reflexive or impulsive, is determin by what the person feels moments before making the purchase. For this reason, emotional branding must be a strong shield for the brand.
Strong emotional branding speaks directly to customers
fears, desires, hopes, nes and aspirations, conveying a sense that the brand supports just causes.
It can be point out that the emotional potential of a brand is decisive and, for it to be successful, it must focus on elements such as design, ethical aspects, color psychology, political commitment, charitable purposes and, above all, emotional marketing .
Understanding that consumers are lark, a bytance company, took off thanks to growth marketing [success story] not only looking to satisfy their nes, but also to feel comfortable, is the most important thing when implementing this strategy. Don’t let that go unnotic!
What is your goal, exactly?
Simply put, the goal is to align feelings with business purposes .
Consumers must achieve unconditional trust that familiarizes them with the brand; this bond is strong, difficult to break. Likewise, emotional branding works so that organizations can differentiate themselves from those that do not apply it, reflecting a more human, close and identifiable image.
We seek to generate customer trust, loyalty and respect to increase the reach and value of the brand by understanding the human brain and cultural ao lists behavior above the practical economic theories that explain how to offer and sell products or services.