Knowing how much an influencer costs is important, since the action must be included in an agency’s marketing planning. In this post, we show you what the benefits of this type of partnership are and how to find the most suitable influencer for each campaign.
Ivan de Souza
Jan 20, 21 | 6 min read
How much does an influencer cost?
Reading time: 5 minutes
To be successful, an agency must prioritize the development of an excellent marketing strategy . This is one of the most interesting ways to attract new clients and retain those already in the base. Therefore, media that are more aligned with the reality of your audience should be included in financial planning , including influencers. But how much does it cost to hire an influencer?
Before we dive into this topic, it is important
to remember that for many years, companies and agencies have remained focused on traditional advertising : television, radio, newspaper, magazine, billboard ads, among others. However, in the 21st century, these media began to share space with digital.
So websites, blogs, social media, podcasts, videos, interactive content and the like are now part of many corporations’ marketing strategy . But the mayotte email list 100000 contact leads online world brought a question: between a brand that positions itself by telling me it’s good and a person who recommends that brand to me because it really is good, which is worth more?
This is how digital influencers emerged. Through their online channels, these people manage to reach large audiences willing to listen to what they have to say and recommend, which ends up opening up more business opportunities.
In this article, we discuss the topic through the following content:
What are the advantages of hiring a digital influencer?
How much does an influencer cost?
What are the areas that hire the most influencers today?
How to find the right influencer for your agency?
Here we go!
What are the advantages of hiring a digital influencer?
Below, learn about the main benefits of having an influencer as an ally in promoting your offers.
Engaged audience
Spending time and effort on digital marketing actions and getting little results is very frustrating, isn’t it? After all, people don’t always know your brand, which requires more work to build credibility.
Indeed, this is one of the advantages of influencers: the audience is engaged and willing to follow the advice they bring , thus increasing the results.
Greater reach
Brands that partner with influencers tend
to see significant growth in combined advertising. Whether the idea is to generate more traffic to your site , more followers on social media, or more sales, this impact will certainly be seen after the influencer’s outreach.
However, it is important to remember that this “boom” can occur more strongly in the first few days that your brand is advertised and not on an ongoing basis.
Segmented audience
Another benefit is knowing precisely which a foolproof content plan to sell more in 2024 audience follows the influencer, since it is the same one that will be impacted by the promotion of your brand .
This way, you can check in advance whether your customer has the ideal profile to consume the products or services offered by your company.
Controlled results
As we said at the beginning of this article, agencies and companies used to invest only in traditional advertising . However, new market demands have required the simultaneous incorporation of digital actions.
Unlike traditional vehicles, influencers’ results are measurable. This is because, as the platforms used are online, they can convey the number of people dy leads reached by the action your brand has promoted .