Word of Mouth, freely translated into Spanish, means word of mouth, and represents the movement of diffusion that consumers make of brands, products or services of which they have references, whether positive or negative.
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Feb 3, 21 | 7 min read
word of mouth marketing strategy
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When was the last time you went to a restaurant or a store and just had to share that experience with a friend? Well, that kind of organic communication can be a powerful boost for any business.
People often rely on the experiences of their social groups to make judgments about anything. In fact, some experts argue that rumors, gossip, and other types of informal word-of-mouth communication were an essential tool for cooperation in large communities in prehistory.
Now, we don’t live in a wild forest anymore
but information definitely still has its value among us. When it comes to decision making, we tend to rely on the knowledge of others about almost everything.
So, that is what Word of Mouth marketing is list of marshall islands consumer email all about, and businesses have discovered its importance. As one of the best practices for Digital Marketing , you should not ignore its benefits.
If you want to learn how to be on your audience’s lips, check out what we’ll cover:
What is Word of Mouth marketing?
What are the benefits?
How to make it work properly?
Keep reading and we’ll tell you everything from the beginning!
What is Word of Mouth marketing?
Word of Mouth Marketing basically consists of getting people to spontaneously talk about your business. Communication is, in fact, the main goal. The real treasure of this is how our companies’ actions motivate people to do so.
A core idea is to provide a good experience. Remember when the first iPhone was launched and people were excited to unbox it? That was just one part of Apple’s successful strategy, which still focuses heavily on customer experience .
The point is that after having the unique experience of buying and using the product, people quickly spread the word. In other words, customers often do marketing for companies, regardless of the reasons.
Still, just knowing that this happens can work in our favor. A remarkable experience can trigger Word of Mouth Marketing .
The product itself can be the source, as well as good
customer service , a free gift card, a Content Marketing channel , or even specific events promoted by the company.
Anything that positively connects a customer exploring the mindset of artificial intelligence in the digital age with your brand points in that direction. You can trust that the quality of your products and services will do that, but planning actions aimed at these goals is definitely necessary.
Social media adds an extra layer
If Word of Mouth Marketing was useful before the digital transformation , it is now part of any company’s best practices. The Internet has created multiple ways to share experiences and that has changed the way we handle purchases.
Millennials, for example: a generation that grew up surrounded by technology and information at their fingertips.
In this sense, word-of-mouth marketing expands to social networks, where products are constantly analyzed and reviewed in natural conversations.
Additionally, Millennials and Gen Z are accustomed ao lists to doing detailed online research on anything they are willing to purchase.