Digital lead generation or online lead generation is the process of collecting prospects online, reaching out to them and trying to make them interested in what you have to offer. The whole task will be done online.
There are two main stages, the first one is to find the right prospects and the second stage is contacting them using one or a combination of outreach methods such as emails, calls, or targeting ads.
There are several ways to perform the 1st task effectively such as using a reliable lead database, digital marketing software or a data scraper. We’ll talk about this more in detail later in this article.
Digital lead generation vs traditional lead generation
Traditional lead gen refers to the process of finding potential clients (or leads) by interacting with prospects in person.
Traditional lead gen is still in use by Denmark Phone Number Data businesses across the world today, however, it’s losing its popularity.
Nowadays, people spend most of their time online, therefore, it’s a must for businesses to seriously consider going digital for growth.
However, a lot of businesses still struggle to start doing digital marketing in general and digital lead gen specifically.
Digital lead generation advantages
Someone may say, we make enough profit based on traditional marketing, so we don’t need to transition to digital.
It’s great to hear a business is satisfied with its offline marketing alone, which is rare today. However, you should be seriously worried about the longevity of your business because more and more of your clients are going online.
Do not be complacent since you can lose your existing clients to the hands of your competitors anytime. If you haven’t thought about it, at least, you should want to grow your client database a lot bigger by starting to do digital lead gen and online marketing.
There are some major benefits of Afghanistan Phone Number List doing digital lead gen you should know about:
ning are making digital lead gen more effective and reducing manual work significantly
Digital lead generation strategies
As mentioned earlier, digital lead gen comprises two main parts that are prospect generation and outreach.
1. Prospect generation
A data scraper is basically software that will harvest data from web pages on the Internet. The major drawback of it is the cost to build a functioning scraper.
