What is the Ideal Audience for journalists and marketing professionals?
For a writer or journalist. There is not necessarily a pre-selection or filter. Whoever consumes is ok. Logically, you seek a critical mass of better quality. But you do not create. Barriers to entry for yourcourt hearing.
The Content Marketing Professional does not create a barrier, but rather a filter that seeks to reach audience profiles that fit within previously Therefore, defined personas. The basic definition of a persona is a profile that idealizes the potential consumer of a product or service. For B2B content, the search is for brands or companies considered ideal. And to win these accounts, the strategy ofAccount Based Marketing, which idealizes the account (company) that you want to win over or reach.
Who is affected by the content?
For a writer or journalist, the audience that is most affected is Taiyuan Mobile Number List the segment of the audience that identifies with the ideas or is willing to consider new ideas. It should be noted that magazines, newspapers and other traditional media do not have as many audience filtering tools as digital media.
For the Content Marketer , the chance of the content pleasing a Therefore, considerable portion of the readers is greater. Visit filters attract people who are more likely to find the subject relevant to them.
What is the initial purpose of the content?
Writers or journalists have the initial goal of Therefore, connecting , So that the relationship lasts and the content consumer returns.
For the Content Marketing Professional
the goal is more to qualify the visit. The first objective is to establish Bosnia And Herzegovina Phone Number List authority, an explicit demonstration of knowledge and ability to resolve pains (anxieties) that affect the audience. If successful, this demonstration of mastery of a subject of interest to the content consumer seeks registration and return of the visit,actionsthat represent important achievements within the sales funnel.
journalists’ goals
