Brand Journalists: Companies are looking for these professionals to work on their content
One of the pieces of content that formed the basis of this series. From Newscred an English company ( The rise of brand journalists in the UK ). Helps us understand why the demand for journalists and writers has grown.
They surveyed 100 people, 50 content marketers and 50 brand Bulgaria Mobile Number List journalists, working across a range of industries in the UK. Some of the numbers are quite remarkable. The full study is well worth reading .
One immediate insight is that while traditional media. Outlets are losing and laying off content professionals, companies are hiring brand journalists.
I have selected this and some other very interesting numbers to support this analysis. I will complement the analysis with my opinion (not in bold), and conclude with some insights:
32% of marketers and 41% of brand journalists consider creativity a core professional value.
High creativity and shallow content doesn’t work, just as content that doesn’t engage doesn’t work either. For me, the important thing is balance.
54% of companies that work with in-house content have a CCO
It is essential to have someone to take care of the quality, tone of Australia Phone Number List voice, agenda, form and everything else that qualifies the content produced.
63% of CCOs find it difficult to hire content creators.51% of brand journalists are as satisfied with their current job as they were working in traditional journalism.
Brand journalism and content marketing are much closer and more interesting possibilities than journalists and writers think. Misinformation is certainly the biggest reason for this. Being here already shows that you see these jobs as natural options.
