Best Practices for Best Practices for Mass Text Messaging Campaigns
BY TEXTMARKS STAFF · JUNE 23, 2021
Mass text messaging is a valuable customer engagement tool for any industry or audience. After all, studies show people of all ages prefer text over other types of communication. No matter the goal or audience, following these key best practices for user friendly and compliant text messaging will help make your text messaging campaign a successful one.
Promote a Clear, Compelling, & Compliant Call-to-Action
In order to get people to subscribe to receive your text messages, you ne to let them know about your text messaging program. You can achieve this by sharing clear, compelling, and compliant calls-to-action via multiple channels like social mia, print materials, and email.
A COMPELLING call-to-action clearly states the value the user will receive by subscribing and makes them want to pull out their mobile and text in to join. Retail. Aand hospitality. A organizations seeking to boost their customer loyalty mass texting programs should consider offering a one-time opt-in incentive like a discount or coupon. Human resources and internal communications managers will want to motivate employees to subscribe by accentuating the value of keeping up on company safety alerts, news announcements, and internal opportunities.
A COMPLIANT call-to-action contains certain legal disclosures (“the fine print”) requir by the Cellular Telephone Industries Association (CTIA) in order Lebanon Phone Number List to ensure consumers understand the scope of your texting program and provide consent to receive the messages.
Many mass text messaging platforms like TextMarks will review their client’s calls-to-action and let them know if there is anything that can be improv.
Craft a Clear, Congenial, and Compliant Welcome Message
All mass text messaging campaigns must have a welcome message that people receive when they text to opt in. Many text messaging platforms have the welcome message bak in with the requir compliance disclosures, but allow for customization. When you Lebanon Phone Number List customize your welcome message, be sure to use your. A organization’s usual voice and tone for a consistent customer experience. A across all communication channels. And, be sure to include the following three elements:
