Have you ever felt that your agency’s teams are not well connect to each other and to the company’s mission? That information is disorganiz and, because of this, the relationship with your clients has been negatively affect? If the answer to these questions is “yes,” it is a sign that you ne an ERP. Read on to learn more!
Ivan de Souza
Jan 11, 21 | 15 min read
ERP
Reading time: 12 minutes
For a marketing agency to be successful and achieve its goals, it is necessary to have a well-organiz workflow , and this includes a system that adapts to its nes, such as an ERP .
It is common for people who have or work in agencies to have heard of the term, and it is very likely that they have doubts about its functioning and importance. That is why we creat this article in which we discuss the topic divid into the following points:
In this way, the ERP provides a complete solution
for corporate management so that you can use it as a tool to compile all the actions carri out in each department of the organization and bring the expect business results.
To make this happen, the ERP system brings together all the processes us in the company in a homogeneous way. So, for example, it is not necessary list of mayotte consumer email for your sales team to have information about a customer and the service team to have a duplicate file of data about that same customer.
After all, ERPs are develop precisely to store a lot of information in order to optimize all the agency’s services. Therefore, for companies that work collaboratively in the most diverse sectors, this is an important tool.
The history of ERP
The term was first us in 1990 by the Gartner Group, an American research company that was looking for a way to control the management of its most diverse resources, such as:
Since then, the system has been increasingly develop to meet the nes of any type of company. Thus, even in the 1990s, not only commercial companies but also governments and non-governmental organizations were joining the ERP.
From this, ERP developers began to offer solutions
that would serve business sectors, both separately and together. Then, the use of this solution began to become more and more common in business management.
ERP Expansion
Even in the 90s, the ERP system experienc growth that reach an expansion boom in the year 2000, a time when companies chose to replace their old management systems and the first option that occurr to them was ERP.
As Marketing 2.0 (a term coin by Philip 3 email marketing trends that will boost your sales in 2024 Kotler ) was at its peak at that time, being customer-centric was very important. And having a good relationship with them was crucial, which is built from the moment companies get to know what precisely each customer wants.
However, if your portfolio has more than a thousand clients, how can you know or remember the objectives of each one when they contact your company? Well, sales teams talk to many potential clients every day, service or Customer Success teams also communicate with several clients a day. Of course, they don’t remember each other’s particularities, but customers want b2c lead to be remember, they want to feel lov. This is good for business.