What will SEO trends look like in 2021? Google is always updating, technology keeps evolving, and the market is becoming more and more mature to keep up with the changes. For this and more, the time has come to find out what your next optimization strategies should look like.
Woebcken Cay
Jan 18, 21 | 12 min read
Reading time: 11 minutes
You already know the importance of having your content at the top of Google rankings, right?
Well-positioned pages generate great organic reach for your website, increasing the possibility of attracting and converting leads. To achieve this goal, it is essential that you apply SEO techniques , which are designed to adapt your content to the positioning criteria of the Google algorithm.
However, these criteria are not immutable. In an effort to make the user experience ever simpler and more effective, Google frequently updates its parameters.
In addition to the algorithm, it is also necessary
to consider the behavior and preferences of the public. Ultimately, the most important factor in maintaining a good position is the quality of the experience we offer to our website visitors.
Therefore, to achieve good results in a palestinian territories email list 100000 contact leads Digital Marketing strategy , it is essential that we are always aware of the possibilities of changes that arise with increasing frequency. With that in mind, we have selected the top 10 SEO trends for 2021:
This is because all the factors analyzed by Google’s algorithm are related in some way to user experience. In order for your visitors to feel satisfied when visiting your website, they need to access rich and authentic content that offers them what they are looking for.
If this doesn’t happen, the user hits the back button and chooses another of the various options present in the search results. This means that your brand will lose the opportunity to gain a new customer and may even generate negative feelings towards your company.
Rising bounce rates and decreasing numbers of satisfied users affect your brand’s overall reputation and digital authority. Therefore, to achieve and maintain good SEO results, it is essential that you create relevant and valuable content.
To do this, focus on developing your strategy by leveraging your buyer persona’s pains, needs, and desires. Your goal should be to satisfy the demands of your visitors, not just Google bots.
At this point, it is worth considering producing interactive content , which attracts and retains users’ attention more easily. In addition, interacting directly with the experience itself increases the chances that the visitor will feel satisfied and continue browsing your site.
2. EAT
Google’s understanding of what constitutes
a quality site, one that deserves to rank high in search results, has changed over the years.
In the early days of the search engine, what mattered was the number of backlinks the page received and the keyword match.
Then, he also started to count the quality of the content on the page. Later, he started to weigh the quality of the sites that linked to that page.
Today, Google makes it clear what is essential to determine the quality of a page’s content. The search engine considers three important factors to assess whether pages deserve to appear well in search results:
Expertise (level of knowledge)
Authoritativeness (authority)
Trustworthiness
These words make up the EAT factors, which Google considers in its Search Quality Evaluator Guidelines .
This document shows the algorithm guidelines for people who manually evaluate the quality of the results provided by the search engine. The EAT looks like this in this document:
SEO Trends
These factors are not thought to be criteria for ranking the algorithm. However, they show what Google considers important for ranking pages. And therefore, they deserve your full attention in content and SEO strategies.
But let’s be clear: EAT factors have how to price your services correctly in 2024 been adopted by Google for years. However, it seems that the search engine is becoming more and more aware of these criteria when ranking sites.
And so the acronym is increasingly being used as a guide by SEO professionals.
Therefore, understand that your pages must have content created by those who understand the subject (level of knowledge), are references in the market (authority) and have the trust of the public (reliability).
This should be your approach to help Google dy leads understand the quality of your pages. But how do you do this in practice? Here are some tips: