What does it mean to have resilience in marketing? To answer that question, we decid to write this content. We will first explain how resilience works in companies and how it is possible to apply it in your marketing strategy.
Juan Andres Corrales
Jan 18, 21 | 5 min read
Resilience in marketing
Reading time: 4 minutes
Resilience in marketing is an increasingly critical issue . This area of business, like many others, faces multiple challenges and difficulties associat with today’s complex environment.
Whether you are practicing sophisticat Digital Marketing strategies or developing a traditional offline marketing campaign, your marketing team will not be free from adverse situations and great challenges, so they ne to be resilient!
But what exactly does this concept consist of? How does it work and become tangible in companies? And, above all, how can it be orient to marketing?
If you have these doubts, you are in the right place! Here we will address each of these points so that you can finally have marketing resilience!
Keep reading!
What does it really mean to be resilient?
Traditionally, resilience has also been known as fortitude, as it refers to the ability of people to overcome adverse situations and, despite them, obtain positive results.
This concept has transcend to such an extent
that today it is much more than a psychological term and we also talk about resilience in marketing and business in general.
Commercial dynamics are like life itself : they are wonderful, exciting and offer the opportunity to do something great every day, but they also pose challenges, unwant events and complex contexts.
How does resilience work in companies?
In companies, resilience is a factor of palau email list 100000 contact leads growth, continuous improvement and consolidation in the markets .
Like people, it helps them achieve positive results in the midst of challenging situations, as well as adapt to new realities and challenges.
But how can a company embrace a value like this and make it tangible? The answer, a priori, is simple: by promoting it in its organizational culture and, consequently, in each of its members.
Of course, in practice, achieving this is not a matter of snapping a finger, but rather a process that requires discipline, effort and a paradigm shift. Below, you will see concretely how it is appli in the marketing area. Let’s continue!
5 ways to apply resilience in marketing
As you can see, regardless of whether it is an e-commerce , a factory or any other business, resilience in marketing is an essential factor, which can practically be valu as an element of survival.
To apply this highly relevant value, marketing teams and their members have to pursue different principles, philosophies and approaches that promote adaptability and good performance in adverse contexts. We refer to:
1. Be flexible and adapt to circumstances
Being forever “marri” to old paradigms, always following the same approach – regardless of the circumstances – and not embracing changes or opportunities for improvement are anti-values for the resilient mindset.
On the contrary, to have resilience in marketing
you ne to be flexible and open-mind . Only in this way will you be able to develop the inclination to adapt to circumstances, without this leading to uncertainty, fear and a kind of “blockage” of the team’s professional skills.
2. Take a proactive attitude towards problems
Resilience, in the business field, is not how to attract customers? 5 methods to achieve it in 2024 a purely reactionary philosophy, that is, it is not just about waiting for problems to arise in order to confront them.
It also involves changing and striving to improve so that these setbacks do not happen or, at least, so that the damage and impacts associat with them are much smaller and do not affect the service, the shopping experience and other strategic elements.
In other words, resilience in marketing also demands an anticipatory attitude , especially modifying certain processes, actions and methods before they cause negative results.
Fear of change and resilience will never go dy leads hand in hand. This philosophy demands leaders and professionals who are always prepar to leave their comfort zone.