If you want to revamp your social mia marketing strategy in 2021, increasing your engagement is much more important than increasing your number of followers. Check out this article to learn the importance of engagement and how to improve it in 2021.
Rock Content itor
Feb 5, 21 | 5 min read
Reading time: 4 minutes
While it’s always good to have a large following, engagement is the social mia marketing metric you ne to pay attention to in 2021 and beyond.
For years, social mia marketing strategies have largely focus on growing the audience of your social mia channels as much as possible.
After all, even the best content in the world won’t do your brand much good if no one sees it and it just speaks into the void.
That said, however, there is much more to
the equation than simply attracting as many followers as possible and so-call “vanity metrics” such as follower count are not the goal of social mia marketing.
As companies like Facebook and Twitter continue to place increasing value on audience engagement, rather than audience size, brands in 2021 will ne to shift their focus to driving engagement as well.
In this article, we’ll look at why a large following list of malawi consumer email and high engagement don’t always go hand in hand, as well as what you can do to ensure you’re getting the most value possible from the audience you’ve built.
The growing importance of engagement
Imagine for a moment that you are an actor, like a comian. Would you rather perform in front of a stadium full of distract people who are not particularly interest in the jokes you are telling or perform in front of a mium-siz crowd that is excit and hanging on your every word?
While performing in front of a massive crowd has its benefits, performing in front of a receptive and engag crowd is sure to be a much more rewarding experience.
The same concept applies to your social mia channels, as social mia platforms continue to tip the scales toward audience engagement through their ranking algorithms.
Gone are the days when you could just throw up a post and be confident that most of your followers would see it.
Today, even a post shar on a Page with tens of thousands
of followers can only be shown to a small fraction of those followers, in case it doesn’t generate enough engagement for the platform’s algorithms to deem it worth promoting.
For example, let’s say you launch a post to an audience of 100,000 people that doesn’t generate much engagement in the form of likes, comments, clicks, and shares.
In this case, your post may only be seen by a few thousand people, even if your number of followers is much larger.
Now, consider a post shar to an audience of 20,000 followers that generates a high level of engagement. This second post is much more likely to be consider more valuable and therefore shown to a higher percentage of your followers.
In other words, a brand that posts valuable
engaging content to an audience of 20,000 followers is likely to reach more people at the end of the day than a brand with five times as many followers that posts uninteresting content.
And this doesn’t even take into account the how to attract customers? 5 methods to achieve it in 2024 fact that engagement in the form of comments and shares will often expose your content to users outside of your page’s followers, helping to expand your reach even further.
But the importance of engagement doesn’t stop there. In addition to helping ensure that your content is seen by as many followers as possible, focusing on engagement will also help you get more value from the people who view it.
Views alone don’t usually translate into revenue. Instead, what best translates into revenue when it comes to social mia marketing is when your content is seen by an engag audience who will take the time to digest your posts and click on the links you’re promoting.
Again, having your post appear in the fes of tens of thousands of users won’t offer much value if all they’re doing is scrolling past it.
Instead, cultivating an engag audience interest in what you have to say through engaging content is a much better approach to ensuring a return on ao lists your investment than focusing on size alone.