Brand Awareness is a metric that measures how much and how a brand is recogniz by consumers. The goal is to make a brand gain notoriety, be well remember by the public and make it different for the market.
Giuseppe Caltabiano
Feb 8, 21 | 17 min read
Reading time: 14 minutes
Brand awareness sounds like another one of those complicat marketing terms that only serve to make the lives of managers in other areas more difficult, right? The name sounds difficult, but understanding it is simple and its usefulness is even greater.
Many companies around the world focus too much on the aspects of Digital Marketing and conversions and business opportunities in the web environment, without investing enough in Brand Awareness.
While digital is a critical component of marketing
branding is essential to creating real growth in any business and operates on a different level than lead generation which is one of the foundations of Digital Marketing.
In fact, branding works on a completely list of maconia consumer email different level of the brain than performance marketing. You don’t ne to be a neurosurgeon to understand these important marketing concepts.
Here we will show you why creating brand awareness is essential and how you can start achieving it.
Specifically, we will explore:
What is Brand Awareness?
What is the purpose of Brand Awareness?
Why is Brand Awareness so important?
How do Brand Awareness and Digital Marketing connect?
How to create a Brand Awareness strategy?
How to create and increase a brand’s Brand Awareness?
How can Brand Awareness be measur?
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What is Brand Awareness?
Brand Awareness is a metric that measures how much and how a brand is recogniz by consumers.
Translat as brand awareness, this indicator is us to analyze how companies are associat with the products they sell.
The goal of increasing Brand Awareness
is to make a brand gain notoriety, be remember positively by the public and become different in the market.
In the end, it’s no use if a company is how to run a profitable service business with the help of artificial intelligence well-known but its cribility is constantly put to the test in front of consumers, right?
Likewise, it is not interesting for a brand to have the trust of its customers, but not be famous among its target audience or not have a differential that distinguishes it from the competition.
Brand awareness is also closely relat to branding . It is even one of the ways to measure the strength and results of brand management.
But to understand brand awareness, let’s take a look at what branding is and what its key features are.
branding
Brands are “social constructs”
Brands are not tangible, but exist as social constructs, not only in the mind of the consumer but also in a company’s business network. They are ao lists not static, but can evolve slowly over time and are subject to context.