Since images capture attention faster, it is important to know how to use visual tools to boost SEO. In this article, we present the main benefits of this type of strategy.
Guest Author
Feb 12, 21 | 7 min read
visual tools
Reading time: 5 minutes
Content marketing has become an extremely important tool for a brand, especially when it comes to lead generation, and includes elements such as visual tools.
However, while long-form articles and whitepapers continue to own the majority of the space on the Internet, according to the latest digital marketing trends, along with text, images and videos have emerg as the most effective methods for brands to improve their SEO.
For newer brands launching their first websites
there are some SEO basics to follow when optimizing your text content, but similar strategies can be us for images that will keep customers on your page longer and give them a reason to share your content.
Google, the world’s largest search engine, has updat its platform, making it more convenient to index your images. While in the past images list of liberia consumer email did little for SEO, now, with the help of well-written ALT tags, even your images can help you rank on Google.
While Google text searches are still the primary way of searching worldwide, users are also starting to use image search quite frequently. Therefore, image search engines have been upgrad for users, improving image indexing and categorization.
Adopting visual elements will make organizations see a mark difference in their online engagement. Here are a few more reasons why brands should turn to using images consistently on their websites to boost SEO.
Plus, with so much stimulation coming from the digital sphere, it has become very difficult to keep your audience focus on your content for more than a few seconds.
If a company focuses solely on optimizing its text content within its digital marketing strategy, it will lose the ability to keep its audience’s attention for a significant period of time.
Images are a one-stop shop for all kinds of information. Whether infographics , images, videos, or animations, visuals have the ability to share a wealth of information while requiring very little time from the audience.
It’s not just about grabbing attention, though: images also hold attention more easily than paragraphs of text. Using visuals to better illustrate text points can make it much easier for readers to remember what they saw and keep them coming back to your site for reference.
When your customers and readers are short on time
a beautiful and striking image can replace having to read a thousand words in a moment. By using appropriate images on landing pages, brands and businesses can make a significant impression on their site visitors and see a significant boost in their SEO.
Images help make your brand identifiable
Brands already know the importance of a strong brand identity, which is why they work so hard and spend so much money creating an attractive logo, for example.
This effort can easily be transferr to the rest of the visual content a company uses to make the brand more identifiable to audiences.
However, this doesn’t mean that companies 2 growth marketing strategies implement by hubspot to explode their revenue should slap their logo all over their visual material. Instead, they should create a graphic language that is their own and that can make them easy to spot even without their logo.
If you look at brands like Oreo and Starbucks, you’ll immiately notice a consistent visual identity that they use across all of their digital platforms, from their website and social mia. You don’t ne to look at their branding to recognize their products, that’s how consistent their visual branding has been over the years.
By designing a consistent visual identity, brands can make themselves much more identifiable and see their SEO soar through the stratosphere and into the beyond.
Images can be customiz
While brands trying to save a few cents and time can invest in stock photography for their visual assets, this is unlikely to help their SEO. Users have become ao lists xtremely savvy now and will be able to spot a stock photo straight away.