Traditional advertising is a great niche in the area of communication and marketing, which still delivers results for agency clients. With a more aggressive, intrusive and unilateral format for speaking to the public, this sector has been adapting to comply with the new rules of the market.
Ivan de Souza
Mar 2, 21 | 7 min read
traditional advertising
Reading time: 5 minutes
When you think of traditional advertising, what comes to mind? You probably remember television, billboards and radio. The established media in the market have seen a change of logic in recent decades with the expansion of the Internet and the advancement of Digital Marketing .
Advertising professionals needed to update themselves, adapting strategies and conquering the new territory that continues to grow.
Just as the arrival of email sparked speculation about
the end of email, the arrival of online mozambique email list 150000 contact leads communication also sparked predictions. In this article, you will understand whether traditional advertising strategies are obsolete or whether it is still worth investing in them.
Previously known only as advertising, this communication model has gained a compound name to differentiate itself from Digital Marketing, which has a very different logic. Traditional advertising encompasses offline channels from mass media , such as television, billboards, radio, newspapers and magazines, distribution of leaflets and interventions at the point of sale.
With a more aggressive and invasive interaction format, traditional advertising has a more comprehensive reach, which requires greater visibility to achieve the desired impact. The media used in this advertising model do not have a segmentation filter, but they pass a high level of authority on media that already generate credibility, such as newspapers, magazines, radio and TV.
What is the difference between digital and traditional advertising?
Thanks to metrics, Digital Marketing has come to demonstrate what traditional advertising has long tried to explain: it is possible to have much more efficient and complete management, monitoring the most diverse actions and behaviors .
Another differential of virtual platforms is automation, which allows for customization of customer service and scalability at a very low cost.
Another strong point that differentiates the two strategies is segmentation , a key feature that changed the entire logic of creativity in advertising.
After all, it is now possible to speak to a very specific
audience, targeting ad groups to different buyer profiles. In this way, brands connect more deeply and better develop the branding and personality of the company.
Will Digital Marketing Overtake Traditional Advertising?
It seems that we are not far from this scenario. While companies were initially somewhat reluctant to invest in online campaigns, investment in this from inspiration to identity: discover the art of creating memorable brands sector of communication is increasing every year. However, this is no reason to give up on the media already established on the market, which also provide fantastic results.
Of course, this points to a trend that must be considered, not only by advertisers, but also by agencies: virtual interactions will become increasingly important in companies’ strategic planning .
As for traditional marketing, it will continue to exist and will require more organized and proactive professionals to use this medium and achieve good results.
How to set up a traditional advertising campaign planning?
The first step is to have an action plan. Brainstorming is still essential, the media plan must be present and other managers must be present to ensure success anhui mobile phone number list with this type of advertising. Below are some tips to make your offline marketing campaigns perform as well as possible.