The growth of a company brings with it a series of crises. In this evolution, marketing lessons from SMEs can show us how to solve them. In this post we will tell you how marketing for large companies is nourished and improved by learning from small companies.
Camila Casarotto
Jan 8, 21 | 15 min read
Marketing lessons from SMEs
Reading time: 11 minutes
Since we were children, we admired the “greats”. We imitated them; their way of speaking, their gestures, their way of facing problems and relating to the world, their constant concern. And today we are here to talk about marketing for large companies…
And what does one thing have to do with the other?
The same thing happens in the business world where we develop our marketing strategies . Small businesses study big companies to understand how they succeeded, what paths they took, what strategies worked (and which failed) and to imitate the good and avoid the bad.
But just like in life, sometimes the “grown-ups” also run list of palau consumer email out of resources and it is the “little ones” who teach them the main values to continue growing. That is why it is important to understand that growing can also mean nourishing yourself with the virtues of the little ones, such as:
the audacity of the first steps;
creativity to overcome the lack of resources;
proximity to customers.
There is no doubt that we are living in a time when these characteristics would be very useful to the market giants. In this article, we will talk about that, the role of SMEs in this unprecedented situation. Join us to understand more about this way of seeing business.
Keep reading!
Evolution and revolution: the challenges of large companies
Why inspiration for big companies can come from small businesses
7 marketing lessons from SMEs for large companies
Evolution and revolution: the challenges of large companies
Every entrepreneur wants to see their business grow. Some want to be the success story of their city, others want to conquer the national market, and even the most ambitious dream of becoming multinationals. Expectations may vary, but the dream of those who start a business is always to grow !
Someone needs to lead the company to face the first management challenges.
2. Direction vs. Autonomy
This is when the company already has a leadership that guides the business. The organizational structure and internal communication are formalized, with the definition of processes and controls. After a period of stability in the company, a crisis of autonomy arises :
The manager is no longer enough to run the company, so it is necessary to delegate responsibilities.
3. Delegate vs. Control
Growth now occurs through delegation. The company decentralizes management and distributes responsibilities, tasks and roles in a hierarchical structure. A crisis of control thus arises :
Decentralized management requires community cash flow: build loyalty and earn profits independence, while at the same time distancing communication and reducing control over company management.
4. Coordination vs. Bureaucracy
To overcome the loss of control, the company adopts coordination efforts, with highly standardized procedures in all its processes. Some functions are recentralized, while operational decisions remain decentralized. A crisis of bureaucracy is generated :
Lack of management confidence in b2c lead employees and structural obstacles make processes slow and cumbersome.